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Disney’s Bob Iger: How acquisitions become an ecosystem, part 2
Masters of Scale
Disney's Theme Parks - A Magic Trick
The consumer looks at Marvel as Marvel and Disney as Disney, Pixar as Pixar and Star Wars as Star Wars. We've managed the brands separately and brought them together when it has real value. It's perfectly fine if you go to Disneyland to see a Marvel presence there. In fact, we're building an Avengers campus at Disneyland that will open as soon as Disneyland is allowed to open after the pandemic ceases.
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