The consumer looks at Marvel as Marvel and Disney as Disney, Pixar as Pixar and Star Wars as Star Wars. We've managed the brands separately and brought them together when it has real value. It's perfectly fine if you go to Disneyland to see a Marvel presence there. In fact, we're building an Avengers campus at Disneyland that will open as soon as Disneyland is allowed to open after the pandemic ceases.
From Pixar to Marvel to Lucasfilm, Disney's Bob Iger defied expectations, acquiring world-renowned brands and meshing them seamlessly with the House of Mouse. In Part 2 of our epic conversation with Iger – Disney's executive chair and former CEO – we delve into the next phase of the process, how he helped build a diverse, sustainable ecosystem for Disney companies in the China market, and how all the lessons learned played out in the massive acquisition of 20th Century Fox.
Read a transcript of this interview at: https://mastersofscale.com/
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