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109 - Why B2B Companies Struggle With Organic Content | Demand Gen Live S2 x21

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The Key to Success in the Senior Living Market

The key is finding out where you have a unfair competitive advantage. Where there's an opening in the market, where there's something where you can get in easily. Being specific is a huge driver and there's a thing that happens when you are very narrow. Whether it's expanding products or expanding to other segments. So I'm sure you have some questions about this area of my career which I'll bring you on Thank you so much for your time David.

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