You're Not Creating Your Brand Image, Ye?

Bruce Lee often carried around philosophical ideas written on small index cards as reminders throughout his day. One of these was: "Inwardly, psychologically, be a nobody." To him, this meant, get the ego out of the way, have some detachment, and be a blank slate--a human being first. That way you can approach each situation anew with fresh eyes. Be as neutral as you can be. "Establish nothing in regard to oneself. Let things be what they are. Move like water, rest like a mirror, respond like and echo, pass quickly like the nonexistent, and be quiet as purity." As an active person with big goals, Bruce often encountered obstacles throughout his day and quotes like this helped center him and maintain his flow. "I must give up my desire to force, direct, strangle the world outside of me and the world within me in order to be completely open, responsible, aware, alive." This is not to say you should not exercise your willpower, it's to say that your willpower should be connected to your essence and your heart. "It is to see things as they are and not to become attached to anything – to be unconscious means to be innocent of the working of a relative mind – when there is no abiding of thought anywhere on anything – this is being unbound. This not abiding anywhere is the root of our life." Be in response to everything in the moment. Be free of masks and identities. If we get too attached to any identity, it takes us into a direction away from our essential humanity. "My only sure reward is "in" my actions and not "from" them." "You cannot hurt that which is formless. The softest thing cannot be snapped and emptiness be confined." "To be consciously unconscious or to be unconsciously conscious is the secret of nirvana. The act is so direct and immediate that intellect finds no room here to insert itself and cut it to pieces." Take Action: Be a nobody and go on a social media diet. What does it feel like to go on a break from their outward projection of identity? Another step is to write down this quote, "Inwardly, psychologically, be a nobody." and carry it around for a week and use it to help you navigate situations without ego. #AAHA This week our #AAHA shout-out goes to Chinese contemporary artist and activist Ai Weiwei. He was the artistic consultant on the Beijing National Stadium for the 2008 Olympics. From 1981 to 1993 he lived in the U.S. and studied briefly at Parsons School of Design in NYC. He began experimenting with art by altering ready-made objects. In 1993, Ai returned to China after his father became ill. This is when he started doing his first architecture projects. In 2008, there was an 8.0-magnitude earthquake in the Sichuan province and Ai led a team to survey and film the post-quake conditions. Ai felt that the government lacked transparency in revealing the names of the students who perished in the earthquake and so he launched a "Citizens' Investigation" to compile the names of the victims. He has been viewed very harshly by he Chinese government because of his activism and was held for 81 days without any official charges being filed. We just want to applaud Ai Weiwei for his courage and for being a real artist in the world. We think you're awesome Ai Weiwei! #BruceLeeMoment This week's moment comes from listener Carrie L. M.: "I think what moves me most, is the commitment to not just present Bruce Lee's material accurately, but that you both are very congruent and committed to your personal growth not only in the process of presenting this legacy, but in yourselves. This adds an element of integrity to the cast which makes it even more of a powerful force in passing forward the wisdom Bruce honed and mastered over the years." Share your #AAHAs, #BruceLeeMoments, and #TakeAction progress with us at hello@brucelee.com Find the full version of our show notes at BruceLee.com/podcast