Ecommerce Playbook: Numbers, Struggles & Growth cover image

Lessons from 11 Years of Building an Agency — and What Happened After

Ecommerce Playbook: Numbers, Struggles & Growth

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Navigating Partnership Dynamics

This chapter explores the intricate dynamics of partnerships in a business setting, focusing on equity, leadership, and collaboration among agency founders. The speakers reflect on their personal experiences, the evolution of their roles, and the challenges that arise from balancing individual aspirations with collective goals. Key themes include the importance of transparency, accountability, and the growth of relationships as the agency expands.

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