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The Man Behind all of Your Favourite Creator’s Brands - Shan Hanif | The Midnight Pod Episode 74

Matt Kelly | The Midnight Pod

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The Impact of Being a Creator

I think the beautiful thing about my business is that even though you up as creators, yes, to make a lot of money, but fundamentally, you do have a lot of impact on a lot of people. Like right now we reach 147 million people, I think, last time I checked. And creators make content for those people and the impact it has on them. So I think there's a massive thing of impact for sure that I care about. Secondly, the lives of the creators themselves,. like I know the inner workings of like someone helping their mom like leave their, you know, abusive dad or the whole life, whole family’s been like in poverty and she made two

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