Newsletter strategy for publishers: Masterclass with the FT's Sarah Ebner
The Future of Media, Explained - from Press Gazette
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The Newsletter Revolution
This chapter explores the strategic significance of newsletters within a major publication, detailing various subscription tiers and their role in subscriber engagement and revenue generation. It highlights successful initiatives that have dramatically increased unique subscribers and emphasizes newsletters as personalized communication tools. The discussion also reflects on innovative marketing strategies aimed at broadening audience reach and enhancing subscription growth.
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