Danielle Dafni is the founder & CEO of Peech, a generative AI video editing platforms that turns content teams into unstoppable creators.

Being a video editor inspired Danielle to start her venture. In today’s discussion, Danielle shares her journey to finding product market fit, product-led growth vs. product-led sales, content marketing in the age of generative AI, and her thoughts on competition.

Tune in for a dynamic and informative episode packed with actionable advice and valuable knowledge.

Chapters:

(00:00) Intro

(02:06) What is Peech?

(04:08) Peech's ICP

(06:45) Company stats & PLG vs. product-led sales

(12:15) What’s the big vision?

(15:25) Launching on Product Hunt

(17:37) User acquisition tactics

(19:26) Implementing product-led sales

(23:49) What channels do you plan to implement as you grow?

(24:55) Content marketing in the age of generative AI

(29:25) Leveraging TikTok as a marketing channel

(35:08) Marketing tactics: How to grow on YouTube?

(37:42) Thinking about the competitive landscape

(46:48) Lightning Round

(55:13) Conclusion

Guest Contact Info:

linkedin.com/in/danielledafni

Peech-ai.com

Sponsor:

This podcast is brought to you by ⁠grwth.co⁠. Grwth offers fractional CMOs, paired with best-in-class digital marketing execution to support early-stage startup success. With a focus on seed and series A companies, Grwth has helped a number of SaaS, digital health, and e-commerce startups build their go-to-market function and scale up.

To learn more and book a free consultation, go to ⁠grwth.co⁠.

Get in touch with Mosheh:

⁠linkedin.com/in/moshehp

⁠⁠twitter.com/MoshehP

⁠⁠hello@pmfpod.com

⁠⁠www.pmfpod.com

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