Join CCL's Ren Washington and Allison Barr as they investigate what we can learn about how people and organizations react to change by taking a look at the solar energy industry.

Solar is officially the cheapest energy in history. According to the International Energy Agency, solar is 20-50% cheaper than traditional energy sources.

As solar becomes a profitable way to save our planet it might seem to be the renewable energy of choice. The statistic “20 to 50 percent cheaper” is actually based on a calculus of companies building solar projects, not something that actually translates for consumers or even solar homeowners. All the same, With the new, lowered cost of capital, solar energy's cost per megawatt has fallen almost completely below both gas and coal worldwide.

So why aren't we making solar the primary source of energy? As you might imagine, the answer to this is complex and simple, but fortunately for us offers some great insights into why change, both at an individual and organizational level is more difficult than you might think. Let's talk about why, despite its merits, people are resistant adopting to solar energy and lead with that.

Related Resources:

What Senior Executives Told Us About Change-Capable Leadership: https://www.ccl.org/articles/leading-effectively-articles/change-capable-leadership-propel-success /

3 Steps for Successfully Implementing Change in An Organization: https://www.ccl.org/articles/leading-effectively-articles/3-steps-for-implementing-change-in-organizations/

Change Leadership: https://www.ccl.org/leadership-challenges/change-leadership/

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About the Center for Creative Leadership:

Leadership is all we do. But our approach is distinct. We work with you to discover your priorities and customize our unique leadership solutions to best fit your needs. We create leaders who move their worlds. Our innovative solutions are steeped in extensive research and experience gained from tens of thousands of organizations, a million+ leaders at all levels, and leaders in more than 130 countries, across 6 continents. We deliver results that matter – sustained impact for you, your business and the world. www.ccl.org

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