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The Coin Factory Is a Dice Factory
We said, it's kind of like a user flipping a coin each month the user slipping a point and if it lands on heads they churn off the lands on tails they stick around for another month. So that model is not perfect because it turns out users aren't just flipping a coin every month. They're think of it as they're drawing a coin from a coin factory and flipping that coin each month. The coin factory is called a beta distribution and the coin flip itself is like a Bernoulli event so. And it's a coin factory their next state and the flip is whether they go there or not.