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20: Does payola exist in underground music?

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Exploring Payola in Underground Music Industry

The chapter discusses the prevalent accusations and misconceptions of payola in niche underground dance music, focusing on paid editorial content in music and festival reviews. It highlights the impact of advertising on editorial coverage, including incidents where advertising influenced negative reviews and discussions on the blurred line between advertising and content. The chapter also examines how digital advertising and influencer culture have affected authenticity and creativity in underground music culture.

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