Every feature they worked on a it had to be done by a team that was no bigger than could be fed by two pietes a at yammer. We forced all our products, all those big rocks, to be scoped down to the point where they could be shipped within ten weeks. It forces remendous amount of discipline. Doesn't it also help with morale? Because if something is so big in scope, you just never get to feel like you accomplished anyting. You must ship it by that launch event. Our ar ougoing to iss the train. Yes, the train is leaving the station....