How to Use Look-Alike Audiences to Your Advantage

Use look-alike audiences to get your first one to 2,000 audience members via TDE, publicity or word of mouth. Once you have a preliminary media list that you have built, put it in Facebook and build a look-alikes. You're now getting more people that you didn't even know existed before that look identical to that. Now, whenever you put in an ad, you can now target those people for whatever it is you want to target it for. It could take some time, yes, but in the early stages, that's what you have more of to spend."

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