When Adidas met Team India
Finshots Daily
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Adidasa's Leap of Faith in the Cricket World
Adidas has signed a five-year deal to sponsor the Indian cricket team. The company will pay 75 lakh rupees per match, which is expected to be worth around 250 crore rupees. While cricket might be to India what football is to England and basketball is to the US, it may not be very easy for Adidas to make much money. Finn's Shorts Daily airs every day at 9am ET/PT.
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