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2022 Cyber 5 Data Search Performance Deep Dive, with Nathan Rigby, Co-founder at Analytic Index

Unpacking the Digital Shelf

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Amazon vs Walmart - What's the Difference?

The total number of promotions that occur on Amazon, it's 100 X larger than the likes of Walmart. And so to be able to see that many more promotions across the different departments becomes an incredibly important kind of bellwether in terms of the difference between Walmart and Amazon. When you look at these promotions and there's 100 X difference between Amazon and Walmart, just for the audience, what specific promotions are you looking at on each site? Is this inclusive of search position at spending or are you just looking at display, conquesting, stuff like that? Where's the balance of these things showing up? But Rob, when we look at promotions, we're looking at any kind of discounted promoted

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