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918: Creating Their Own Demand By Ditching the "Cookie-Cutter Flips" w/George and Heather Bassett

BiggerPockets Real Estate Podcast

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Thinking Beyond the Cookie-Cutter: Creating Distinctive Property Flips

The chapter explores a unique approach to flipping properties by focusing on creating distinctive designs that attract multiple interested buyers. It discusses the speakers' strategy of incorporating bold and unconventional design choices, like orange doors, to stand out in the market. They emphasize the importance of allowing each property's unique features to shine through rather than following traditional cookie-cutter designs.

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