How to Change the Habits of Your Employees

The second third of the book looks at companies and how they shape the habits of their employees. The best example is paul o'neill, who became treasury secretary, but before that was a was the ceo of alkoa, the largest aluminum company in the world. He changed worker safety habits by focusing in on why accidents were happening. And within one year of polonial taking over, alkoa was the top performing stock in the dowjones industrial average.