585: PyMC for Bayesian Statistics in Python
Super Data Science: ML & AI Podcast with Jon Krohn
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Bayesian Modeling in Online Marketing & George Harrison's Spiritual Influence
The chapter explores a case study on Bayesian modeling in online marketing, focusing on a mix model used by a food delivery company to analyze marketing channel effectiveness and address evolving challenges in tracking performance. It discusses the significance of Bayesian statistics in marketing analytics, including modeling individual media channels and adapting parameters using Gaussian processes. Additionally, the chapter delves into a personal anecdote about George Harrison, intertwining Beatles trivia and memories from a Martin Scorsese biography.
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