The Sales Management. Simplified. Podcast with Mike Weinberg cover image

This Super Impressive Sales Leader Became “Thick as Thieves” and a True Trusted Advisor to Win Career Defining Deals

The Sales Management. Simplified. Podcast with Mike Weinberg

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How to Be the Trusted Advisor

"Sales is a noble profession. It's nothing like the stereotypical cheesy inauthentic manipulative," he says. "If you focus the energy on what the customer wants to get out of it, what they are trying to do, you are truly then selling the solution." He adds: "This is business at the highest level and how you become the trusted advisor"

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