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Netflix - I Don't Want You to Use Your Membership
The worst situation for netliks is like when somebody doesn't watch netflick for six months, and then just wakes up. Because at that point, they will just subscribe, and they will take a lot more time to subscribe again. People are frustrated with the fact tat they've spent so much money for nothing. So i do think that in the end, brands and netflis, their incentive is for you to use your membership. And if you don't use it, maybe the second best thing t they can do is to actually have somebody else use it instead of you.