So, so kind of going off that, no, if, if, if i'm net flix, i i don't want people to to use this cause it's too much power for the user. I want them to get charged and not realize thathey're geting charged. Like, why, as a big company, why would i adopt this? As a start up, it makes ton sense. But as a big company, i want more, more power, more money.

I actually don't know that you don't want that as netflakes like i. You mean, the worst situation for netliks is like when somebody doesn't watch netflick for six months, and then just wakes up, and then is very frustrated aby the fact that they've paid for six months and they got nothing out of this. Because at that point, they will just subscribe, and they will take a lot more time to subscribe again, if ever, right? Because at that point, the brent cand afe burnt. People are frustrated with the fact tat they've spent so much money for nothing. So i do think that in the end, brands and netflis, their incentive is for you to use your membership. It's, of course, to keep you as a member, but for you to use it. And if you don't use it, maybe the second best thing t they can do is to actually have somebody else use it instead of you. And so because again, that somebody else is going to be, at some point, a loyal customer, maybe a paying customer, and an s again, former, if you considerte the the other option, which is, i just don't use neptiks any more, and am ready frstrated of the fact that i've paid for six monthsr for a year for that thing that i never used. Is not a good experience for them either.

I felect. That's a pretty, pretty fair argument. But, but, like, from from a company standpoint, i actually make more money when people are inefficient. Whet you're building, or what you have built, create more efficiencies. But then also what you pointed out, whereas you know, as as a big company, or any company, i would prefer that more people get exposed to my product. So it's actually better in that sense. So, so it's kind o like you your your your giving up on some a, your crating more efficiencies, which is not good for your bottom line, necessarily. But

then also, youre introducing your product to more customers, and your craning loyalty at this, right? Likei agree with you, like a lot of businesssmake money out of inefficiencies, but these are generally not the businesses that people like and enjoy and want to do business withri, so i do, i'm absolutely convinced that one of the ways that a lot of businessis can make money is by quitting very loyal fan bases and member bases. And if you at to do that, i do think that making sure that your customers are happy, and not being kenof, you know, i don for subscribed, but, like, subscribe by accident is not the right way. Again, these are brands that ve she get tarnished, and people get frustrated and worried and and not interested in using them any more, totally.

Ok.