2min chapter

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Taco Bell vs Chipotle | Demolition Man | 1

Business Wars

CHAPTER

Taco Bell's Biggest Menu Edition Yet

By 1987, Taco Bells racking up one and a half billion dollars of sales a year. CEO John Martin's potting his biggest menu edition yet. Spends 30 million dollars installing fajita grills in its 2,500 restaurants. Each addition fires up demand by giving fans a fresh reason to drop by.

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