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3min chapter
Reinventing Retail — Ben Kaufman
Future of StoryTelling (FoST)
Introduction
Ben Kauffman is the CMO of BuzzFeed and founder of Quirky. His latest venture is camp, a revolutionary retail concept for families with young kids. Camp creates stores unlike any other by combining theater, activities, and shopping. By uniting merchandising with hands-on storytelling and play, Ben's created something that even the most popular online stores can't replicate.
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