In this episode—the finale of Season 2 of the series—I speak with renowned design leader and author
Kevin Bethune.
Kevin’s remarkably divergent career spans engineering, business and design over more than 25 years. He’s worked as a nuclear engineer at Westinghouse Nuclear, designed sneakers at Nike, and consulted with global enterprises at BCG. Kevin currently leads Dreams • Design + Life, a think tank that delivers design & innovation services using a human-centered approach.
A Board Trustee for ArtCenter College of Design and a Board Director for the Design Management Institute, Kevin is the author of one of my favorite design books,
Reimagining Design: Unlocking Strategic Innovation, which was published by MIT Press in 2022. Kevin’s next book,
Nonlinear: Navigating Design with Curiosity and Conviction will be published in February of 2025.
