We don't perceive those things as suffering, of course. If we perceive them as suffering, then we do not. So we end up with the sense that you're going to see that there just is no one there. And that is relief from suffering. We didn't invent this, but it's being embraced at a very large scale now. I feel like we're perfecting it in terms of how deeply entrenched it is in our cultural collective psyche and individual psyches.

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