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Ana Andjelic | The challenges of rebooting a legacy fashion brand in a fast-changing world

Love, Hate, Create

CHAPTER

Change and Transformation in the Fashion Industry

This chapter explores the importance of change and transformation in the fashion industry, highlighting the shift towards consuming less and moving away from a consumerist mindset. It discusses the rising trend of second hand and vintage fashion, as well as the challenges of rebooting legacy fashion brands in a fast-changing world.

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