
The Five Biggest Stories in TV: HBO Max Is Back, NFL Goes Global, and Netflix’s Franchisification
The Town with Matthew Belloni
00:00
HBO Max: Evolution and Strategy in Streaming
This chapter examines the transformation of HBO Max under Warner Brothers Discovery, analyzing its shift from competing with Netflix to emphasizing HBO's premium content. It discusses the complexities of sports streaming and ESPN's strategic approach to pricing and bundling, alongside the NFL's dynamic media strategy. The conversation highlights the challenges traditional networks face in adapting to the changing landscape of television and streaming services.
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