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How To Avoid A Budget Blunder

How To Win An Election

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Debunking the Sheffield Rally Myth

This chapter examines the Sheffield rally theory and its supposed influence on Labour's 1992 electoral defeat, challenging the idea that Neil Kinnock's speech was the decisive factor. The discussion also reflects on successful rally strategies from the 1987 campaign, emphasizing Kinnock's impactful messaging in that election.

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