
Unilever's marketing refresh and the rise of B2B creators
The WARC Podcast
00:00
A Joyful Marketing Collaboration: Skoda and Reddit
This chapter explores Skoda's unique marketing campaign that engaged its Reddit community to redesign the Skoda Octavia. The collaboration not only elevated customer involvement but also generated joy and excitement through delightful test drives, highlighting the power of community in brand loyalty.
Transcript
Play full episode