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In this chapter, the host discusses the significance of stepping out of one's comfort zone and experimenting with new approaches in business and marketing. They highlight the value of learning from mistakes and stress the necessity of implementing new strategies for growth. The chapter also introduces the guest speaker, Shelly Pratt, who shares her marketing background and passion for the field.

Ever wondered where the best marketing ideas originate from?

Join Daniel as he chats with Shelley Pratt, the driving force behind Infiniti Media's communications, about the essence of leadership, from the power of inquiry to the necessity of having a strong point of view.

Discover why your best ideas might pop up during a run, how data shapes 90% of decisions in marketing, and the delicate dance of intuition and risk in the industry.

Shelley also unveils her golden rules for emerging leaders and the non-negotiables of branding. So whether you're in marketing or just curious, this episode is packed with gems.

0:00 Intro/Background

2:02 Shelley’s Work Routine

5:36 Generating Ideas

9:06 Being in a Leadership Position

11:45 Data vs. Intuition

15:50 Leadership Skills

18:09 Standing Out From the Competition

24:31 A Hill to Die On

28:06 Words of Advice

Follow Shelley:

LinkedIn: https://www.linkedin.com/in/shelley-pratt-4922494/

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