3min chapter

Idea to Startup cover image

The Secret Pod

Idea to Startup

CHAPTER

Why People Add Rather Than Remove

People tend to create or select solutions that involve adding new elements rather than taking existing elements away. The researchers carried out a number of tests, including asking 91 participants to make a pattern they were given symmetrical by either adding or removing colored boxes. Just 20% subtracted while 80% added. In another experiment, the team scanned through 651 past proposals for improving the campus at the university with only 11% proposing a limiting something that already existed and 89% proposing adding something new.

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