Idea to Startup cover image

Story 2: How to motivate people

Idea to Startup

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Why Did My Apartment Sell So Fast?

A bidding war broke out over a one-bedroom apartment in New York City. Zappo says the process of buying an apartment is stressful, foreign and overwhelming. The broker isn't incentivized to put you in an apartment you'll love, just one that you'll buy fast.

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