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80% of Your Customers Will Bankrupt You | Ep 478
The Game w/ Alex Hormozi
Reverse Engineering the Sales Process
The first thing we did was all of our messaging changed to all of our marketing. We got laser focused on Jim owners that had assigned lease for doing $10k a month or more, had at least one employee and 30 minimum customers. The last piece that they all had in common was that they each consumed 78% of them had consumed at least two long form pieces of content prior to making a purchase. So it's both selecting better people and getting attracted the right people.
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