Starbucks Turnaround and GM's Market Surge

This chapter explores Starbucks' recent financial struggles and the new CEO's strategic approach to revitalize the brand, focusing on a return to core principles and efficiency. It also discusses the complexities of the current menu and the challenges in improving customer satisfaction while maintaining a healthy dividend payout. The chapter concludes by contrasting this with General Motors' notable stock market performance and its successful pivot towards enhancing battery technology and stable pricing strategies.