Lenny's Podcast: Product | Growth | Career cover image

Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding)

Lenny's Podcast: Product | Growth | Career

00:00

The Art of Brand Naming

This chapter outlines the final step in a three-step branding process, focusing on the effective implementation and presentation of brand names. It emphasizes the significance of consumer research, team engagement, and the creative exploration of name options to evoke emotional responses. Additionally, it discusses a strategic framework that aids startups in defining their brand identities through a diamond diagram approach, encouraging reflective discussions on brand success.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app