The Importance of Having a Balanced Sales Team

Even 18 months after our first ARR I hadn't heard of the term SDR or BDR or Biz Dev at all. That was the time where we started hiring our first sort of proper sales team and that was completely new to me. And looking back maybe that was a gift because even now we have a really nice balance between outbound, inbound, sales led marketing led product led, premium assist versions. Having that balance is something that by accident we have from the beginning but that was a really embarrassing moment with me when I was like one of the principal components of most SaaS companies.