‘M3GAN,' and How to Market a Movie to Young People
The Town with Matthew Belloni
00:00
Marketing to Gen Z Versus Marketing to Millennials
The younger generation is really hard to reach with advertising. You still do big television buys for movies like this. It's that it feels like there are diminishing returns for certain kinds of movies in doing that, right? So it hasn't gotten less expensive, really. It's just you have to go through all the motions and then on top of that.
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