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E031: One month countdown to BFCM: What We're Working On Right Now To Maximise Success

Marketing Operators

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Strategic Holiday Campaign Planning

This chapter explores the meticulous planning for international holiday campaigns, emphasizing the need to tailor offers and messaging to local consumer behaviors. The discussion includes strategies for key sales events like Singles Day and Black Friday, focusing on collaborative efforts between marketing and operations teams. Overall, the chapter highlights the importance of adaptability and proactive planning to maximize sales opportunities during the holiday season.

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