Welcome to Marketing Superstar Week on the Martech Podcast. Every day this week, we're talking to one of the most well-recognized marketers in the world: Rand Fishkin. Rand is Co-founder and CEO of SparkToro, which helps entrepreneurs, marketers and product folks of all stripes uncover the publications and people that influence their target audience. SparkToro’s powerful data set contains 70 million public web and social profiles with a simple to use research tool that's free to try. Prior to founding SparkToro, Rand was the founder of Moz, a leader in the field of search engine optimization, tools, resources and community. He's also the author of multiple books, including the art of SEO, inbound marketing and SEO and his most recent work Lost and Founder. Here's the first installment of Marketing Superstar Week where Rand and I discuss his tips for building a startup. Show Notes

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