How to Give Structure to Experiments

How do you coach your team to come up with experiments? Do you have a framework where you say, Hey, I need you to have a hypothesis of beginning in an end. Or is it more of a little bit of a free flowing? "Whoever comes up with an idea will coach you through it," he says. The easiest way to keep myself accountable was to use a weekly team meeting as an opportunity to highlight what did you try differently this week?"

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