The analytic power hour and the conducti quiz are sponsored by conductris. Conductri builds industry leading experimentation software for a b testing, adaptive optimization and predictive targeting. Go to conductri dot com to find out more about how they can help your organization. And we'll follow the same rules as last time, so you can band wagon on to an answer if you desire to.
Every consumer is now aware, at some level, that they are constantly generating data simply by moving through the world. And, every organization that puts physical devices or digital experiences into the paths of consumers has to make decisions about what data they collect, how they manage it, and what they do with it (both the immediate plans and what unknown plans may emerge in the distant future). The questions, decisions, and mindsets that this reality brings into play are just one big gray area after another. Angela Bassa grapples with these issues on a daily basis both professionally and personally, so we sat down with her for a lively and thought-provoking discussion on the subject. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.