4min chapter

Marketing Against The Grain cover image

Community-Led Growth vs. Product-Led Growth with Anu Atluru

Marketing Against The Grain

CHAPTER

The Best Recommendation Winds Approach

Anewi: I think the type of product really matters as well. So things that are not entirely utility based, but also based on, you know, status, or things that are more cultural and social in nature. keren: You really do have to build like a community, kind of separate from that product and that product experience. And absolutely, build a community is very hard,. It's basically like building a product, but you don't more operationally intensive in a way, ecause it doesn't scale its easily, like imention.

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