Sam Balter (Head of Content at Wistia) joins Erik Jacobson to share how Wistia builds content designed to stay in buyers' minds for years, not days. Sam shares the exact strategies Wistia uses to turn single pieces of content into 100+ assets that drive awareness, engagement, and pipeline for years after publication.
Here’s what you’ll learn in this episode:
- The content shelf life problem most marketers ignore
- The prerecorded webinar strategy driving massive engagement
- How one 5-hour shoot creates 100+ pieces of content
- The "container" approach to making B2B content memorable
- Why high-effort content wins in the AI era
- Video-first: The future every marketer needs to embrace
- Building content teams for 2025 and beyond
- And much more…
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This episode is brought to you by Hatch.
Hatch is a video-first content agency that creates short-form video content, video podcasts, and YouTube videos for B2B companies who want to run an efficient content engine and be seen as the #1 choice to future buyers.
To learn more, go to hatch.fm
