Burger King with Lisa Smith
A Change of Brand
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Brand Identity - The Elephant in the Room
The whapper identity had almost become bigger than the master brand identity of burgerking. Raffa br, global head of design at r b i, was enticed to take a bigger bite. He talked about making distinctive assets, like less is more in a lot of cases. How can every element of er identity talk it be so visually distinct that you could cover up any one element of it?
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