I'm trying to say this seems so pragmatic and so doable, but we have other market failures. So maybe that's why we have to start small. One of my goals in life is to take the data that I've poured into the brain for 25 years,. drop it in the commons and use it to get a sourdough starter or as a michelial inoculation into the global brain. But I don't know what to inoculate, where to put it and how to share that with other people. It's very hard. But I think it's doable.