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Ian Cassel – Investing In Tiny Stocks - [Invest Like the Best, EP.24]
Invest Like the Best with Patrick O'Shaughnessy
The Importance of Brand and Experience in Small Businesses
The key, maybe the traditional ways of thinking about a moat would be demand side. So like network effects, where probably in microcap space, that's a less common moat aspect that you see. Brand is always the one that pops most to mind that certain brands have such an incredible value. It's based on the client experience, the goodwill, the trust that's been built up in that brand over time. Can we come back to lifestyle? Sure. That word has come up a couple times. A frugal mindset or an efficient maybe, the mindset for how you think about investing your own time and money outside of your key holdings and his portfolio.
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