Three Steps to a Successful Marketing Campaign

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Marketing is defining and explaining the value that you're getting in exchange for money. Never overestimate how important it is to explain the process people should take to use your product. Fourth, paint the stakes. What will be won or lost if somebody does or does not buy your product? And we needn't know how to invite customers into a story. Build a bridge, a three step plan.

Did you know that your brain spends 30% of its time daydreaming? But not when your mind is engaged in a story. When you’re emotionally connected to the plot points of a story, your brain focuses fully on that story. In today’s special episode, Donald Miller presents the power of story to business students at Baylor University and teaches them how to use the art of story in the marketplace.

If you want to grow your ability to influence those around you, engage your customers, build trust, and grow your business, this episode will show you how. And be sure to share this special episode with your favorite college student!

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