#85: Leveraging the Power of Story to Grow Your Business (Donald Miller at Baylor University)
Why That Worked – Presented by StoryBrand.ai
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Three Steps to a Successful Marketing Campaign
Marketing is defining and explaining the value that you're getting in exchange for money. Never overestimate how important it is to explain the process people should take to use your product. Fourth, paint the stakes. What will be won or lost if somebody does or does not buy your product? And we needn't know how to invite customers into a story. Build a bridge, a three step plan.
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