Rory Sutherland — Effective Communication: Jesters & Saints (EP.73)
Infinite Loops
00:00
Engaging Rings and Advertising - Isn't It?
engagement rings and advertising are both very similar, because theyr up front, non recoverable expense as proof of your long term intentionality. So it effectively says, i have long term intentions for this relationship. And by making that very costly social signal, we have done our duty. It's a commitment device, isn't essentially? Its up front expense as proof. The cardinal sent in software is not making it ackward compatible,. That's where to get back to why you need creatives.
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