Engaging Rings and Advertising - Isn't It?

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engagement rings and advertising are both very similar, because theyr up front, non recoverable expense as proof of your long term intentionality. So it effectively says, i have long term intentions for this relationship. And by making that very costly social signal, we have done our duty. It's a commitment device, isn't essentially? Its up front expense as proof. The cardinal sent in software is not making it ackward compatible,. That's where to get back to why you need creatives.

Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:

The marketing of Saint Paul and religious leaders.
Humor as a vehicle for effective messaging.
The advantages and drawbacks of remote work.
“Category” vs. “brand” advertising.
And MUCH more!

Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com