90% of retail sales is still stubbornly physical. And, you know, amazon wants to play there. They've always determine that technology can be their lever,. Their way to do things a little bit differently. The ghost store is probably the biggest investment that amazon has ever made in anything m they've labored at it for ten years. There's oing to be tech behind the scenes, and they'regoing to do it in an amazon like way. I mean, i think this is interesting to dovetail. You two books, a uber a undedara is working. But nobody wants to facilitate their own death.