E182: Are eCommerce Membership Programs the New Loyalty? - w/ Andy Muntean, Inveterate - At the Coalface Podcast - 29 December 2022
THE ECOMMERCE EDGE Podcast with Jason Greenwood
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Are You Bringing the Heat to FabLetics?
Most brands start with easy transactional value that you're gonna be receiving as a customer. But we also see the more rebellious brands and it's the brands that are willing to test new things. And so you're gonna see the surprise and delight which is one of my favorite terms. There's nothing better than getting surprised with a nice dinner or roses, for example.
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