Episode 251: Retail Branding with Todd Maute
UI Breakfast: UI/UX Design and Product Strategy
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The Difference Between Private Label and Retail Brands
The brand development process that's used for Coke and then used for a retailer are very similar. Retail brands get to advertise that investment over a greater set of products. I think one of the best in the industry is Trader Joe's, where they've strategically aligned everything that they have in a really well defined way.
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