Interview: Matt Johnson, author of Blindsight, on the behavioral science lessons of Pret a Manger and Perrier
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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The Power of Storytelling in Dining
This chapter examines how storytelling enhances dining experiences by influencing consumer perception through brand narratives and personal anecdotes. It discusses the impact of group dynamics on consumer behavior and the challenges faced by brands in creating social communities, culminating in insights on the role of generative AI in revolutionizing industries.
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